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Case Study: Transforming Memorial Keepsakes for NI Funerals

ClientNI Funerals
IndustryFuneral Services
Project Memorial Keepsake Platform Development

1. The Challenge

In an industry where tradition often overshadows innovation, NI Funerals, an award-winning funeral director, envisioned creating a platform akin to Moonpig for memorial keepsake products. This visionary project aimed to offer personalised, cherished mementos that would honour loved ones in a unique and heartfelt way.
However, the client faced significant hurdles:
1. lacking the technical resources
2. lacking expertise to bring this ambitious idea to life.

Partnering with Nigma, the goal was to develop a platform that would allow users to effortlessly design and order personalised memorial keepsakes, transforming a moment of grief into a lasting tribute.

2. The Solution

Our team of designers, developers, and strategists collaborated closely with NI Funerals to turn their vision into reality. The solution involved several key components:

  • User-Centered Design: We conducted thorough research to understand the needs and emotions of users during the memorial process.
  • Intuitive Platform: Designed a user-friendly interface that allowed users to design and personalise keepsakes with photos, messages, and various design options.
  • Robust Backend: Developed a powerful backend system to handle orders, customization options, and ensure seamless user experience.
  • Scalability: Ensured the platform could grow with the business, accommodating increasing demand and expanding product offerings.

The launch of the https://www.doscard.com memorial keepsake platform marked a significant transformation for NI Funerals. The outcomes were profoundly positive:

  • Customer Engagement: Families found comfort and joy in creating personalised keepsakes, leading to high user engagement.
  • Market Differentiation: NI Funerals set themselves apart in the funeral services industry with their innovative offering.
  • Revenue Growth: The new platform contributed to a substantial increase in sales, demonstrating the commercial viability of the project.
  • Awards: Received "Memorial Keepsake Product of the Year" at Funeral Awards Northern Ireland.


3. The Testimonial

Here’s what NI Funerals had to say:

“From the outset I found Nigma to be engaging and interested in my project which inevitably resulted in them developing a user - friendly, easy to use platform exactly as I had envisaged. Their attention to detail with a nothing being a problem approach, together with their determination to deliver the the project on time, was nothing short of brilliant. Building a platform to suit my needs was no easy task for any company to take on, but Nigma rose to the challenge and completed the project to the highest level of professionalism and expertise. I could not recommend them highly enough to anyone requiring a a similar service.”

WJ O'Donnell - Director at NI Funerals/WJ O Donnell & Sons Funeral Directors

Post Date - 2024/05/28
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