Client Success Story: Transforming Funding for Creator Talent Agencies

In the dynamic world of financial technology, entrepreneurs are constantly seeking innovative solutions to meet the needs of borrowers and lenders. This case study showcases Hugh, a visionary founder who teamed up with Nigma to create a game-changing web-based MVP for his creator talent agency lending platform.

Hugh, an ex-PWC corporate and deal strategist, saw a critical gap in the lending market: a platform that could speed up payments and improve cash flow for creator agencies and creators. He envisioned a web-based platform offering next-day settlements, unlocking new growth opportunities.


  • Technical Expertise: Hugh lacked the technical know-how to build the platform himself.
  • Resource Constraints: As a startup founder, he faced budget limitations and tight timelines.
  • Regulatory Compliance: Navigating the complex regulatory landscape was a significant challenge.
  • User-Centric Design: The platform needed to be simple and user-friendly.

Choosing the Right Partner

After securing a Feasibility Grant from Local Enterprise, Hugh sought a software development partner with fintech expertise. Through thorough research, he chose Nigma, known for its robust web applications and strong backend systems, recommended by a fintech-focused venture builder.

Key Steps in the Collaboration:

  1. Requirement Gathering: Nigma conducted in-depth interviews and workshops with Hugh to understand his vision and specific feature needs, ensuring compliance with industry regulations.
  2. MVP Definition: Collaboratively, Hugh and Nigma defined the MVP scope, prioritizing core features like campaign creation, a customized operations portal, PDF upload, and a dashboard for tracking payments.
  3. Agile Development: Nigma’s team used an agile methodology, breaking the project into manageable sprints. Regular meetings provided Hugh with real-time progress updates and opportunities for feedback.
  4. User-Centric Design: Nigma incorporated user-centric design principles, conducting usability tests and gathering feedback to refine the platform's interface and functionality.
  5. MVP Launch: After several months of development, the MVP was launched with a targeted marketing strategy aimed at early adopters and industry influencers.

Results and Impact:

  • Positive Feedback: Influencer agencies and lending providers praised the platform’s user-friendly design and efficient loan processing.
  • Market Validation: Within six months, the platform facilitated over 100 campaigns, proving its market demand.
  • Investor Attraction: The MVP's success helped Hugh secure additional funding from impressed investors.
  • Continuous Improvement: Nigma continued to work with Hugh to add features and scale the platform to meet growing demands.


Hugh’s journey as a founder, coupled with his strategic partnership with Nigma, demonstrates how collaboration with a software product development partner can turn a visionary idea into a thriving fintech platform. By prioritising user needs, adhering to compliance requirements, and leveraging agile development practices, Hugh successfully launched his web-based lending MVP for the creator economy, setting the stage for further growth and innovation. Follow his journey here

Post Date - 2023/11/04